You enter the fashion blogger's website. In her outfit photos she has long legs and flawless skin. The location of her photos are unknown but she looks like she lives on perfect streets with colourful houses, parks where trees form perfect silhouettes and beaches with glistening water and the shimmering sun. She has over a hundred comments on each post, the 'Follow me here!' icon flashes above avatars that indicate her thousands of followers (you'd be missing out if you don't follow her!). In a post she talks about how she likes fruit salads and everyone agrees in the comments below.
How does she do it?
The mystery of a fashion blogger's success (and how this is measured) is fascinating, and understandably many DIY blogs have now emerged to attempt to address this niche market of want-to-be bloggers trying to learn the tricks of the trade.
Our blog, Fashionality, is an attempt to not only understand the tricks, but also to understand the trade.
Our belief is that to be a Fashionality (an online fashion personality), one must transform herself or himself into an online entrepreneur. Like fashion in the non-virtual world, becoming a Fashionality is not just about fashion as an artform - instead, perhaps even more important is the need to network and form relationships with different people all over the fashion industry.
The tricks of attracting a readership via perfectly-composed and edited photos, sourcing fashion pieces, holding giveaways, and turning a website into an interactive and artistic blogging platform are impossible without the trade of photographers, sponsors, fashion companies, PR firms, online and offline magazines and clothing stores...to name a few.
So who do bloggers need to form relationships with? Why? How will it impact on them? When should they attempt to form these relationships? Where do we begin to find people in the fashion industry to liaise with?
Fashionality will take our readers to the backstage of fashion blogging so that you too can unleash your online fashion personality.
No comments:
Post a Comment