Westfield has some new marketing tools.
I came across this article 'Fashion Bloggers are the new black for season openers' in the Sydney Morning Herald by fashion editor Georgina Safe about how bloggers are becoming a new and different marketing tool for fashion collections being sold at major shopping centres. This could be another area we could potentially explore – the shopping centre.
Claire Fabb of Style by Yellow, Liam McKessar of Front Row Suit's and Alexandra Spencer of 4th and Bleeker, Phoebe Montague of Lady Melbourne and Sarah Willcocks of Style Melbourne recruited to document the new spring summer collections.
Check out their blogs.
"Bloggers are the new black"
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| Photo taken by Francesca Teng |
I came across this article 'Fashion Bloggers are the new black for season openers' in the Sydney Morning Herald by fashion editor Georgina Safe about how bloggers are becoming a new and different marketing tool for fashion collections being sold at major shopping centres. This could be another area we could potentially explore – the shopping centre.
Claire Fabb of Style by Yellow, Liam McKessar of Front Row Suit's and Alexandra Spencer of 4th and Bleeker, Phoebe Montague of Lady Melbourne and Sarah Willcocks of Style Melbourne recruited to document the new spring summer collections.
Check out their blogs.
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