The article above looks upon the positive impacts that social media brings to the fashion industry, one of them is the role of social media which acts as a liaison between fashion brand and fashion blogger. To summarise the main point, here's one big chunk of quotes from the article that really illustrates the positive impact that social media that helps to establish a mutual relationship between fashion designer and fashion blogger.
Fashion bloggers are emerging as thought leaders in the industry, and brands are turning to them not only to test and offer feedback on their products, but also to act as a liaison between themselves and their target consumers. These relationships have proved invaluable for luxury brands who are working to maintain sales and keep costs low during difficult economic times.For example, Rebecca Minkoff, a popular handbag designer, has received praise not only for her blog, but also for establishing strong relationships with fashion bloggers. For example, Minkoff, who runs her own Twitter account, tweeted at blogger Maria Morales, complimenting her on a post that featured one of her handbags. Needless to say, Morales maintained her brand loyalty, and continued to promote the brand in her posts.
(Image sources from: Rebecca Minkoff Website and Kitties + Couture's Blog)
No comments:
Post a Comment