Friday, 7 September 2012

How are bloggers changing the fashion landscape?


Check out this video to see what do other fashion bloggers and fashion industry insiders have to say about the influence blogs have on the industry. We have summarized a list of quotes we find particularly applicable to our feature below.
  • "I just think they are adding new voices, the really special voices, the ones that seem to be garnering so much attention. The Bryan Boy, Susie Bubbles, the Tavi Gevinsons of the world, that's because they are saying things in a different way that people find authentic and very personal to those individuals."-Imran Amed (Business of Fashion)
  • "A blog doesn't cost anything so a reader can have several, different favourite blogs. You know how you have a type or two types of magazines you go out and buy a month but (with fashion blogs) you can just click on the ones you like, which is good."-Hanneli Mustaparta (Hanneli)
  • "We can get the news up faster so people do kind of look to us to see what the trends are, what people are wearing." -Catherine Kallon (Red Carpet Fashion Awards)
  • "Everyone is putting stuff up straight away, you are more creative, you have got no restrictions or boundaries."-Natalie Hartley (Natalie Hartley wears).
  • "(Fashion blogs) give a more personal approach to fashion. You know when they post pictures of themselves wearing designer clothes or outfits, its really approachable compared to what they see in magazines." -Bryan Boy
  • "I feel like they are adding a real dose of reality and freshness into the fashion world online." -Rumi Neely (Fashiontoast)
  • "Fashion blogs have given a lot of limelight to people who otherwise wouldn't be seen as much, and there are a lot of editors who have fantastic dresses who no one knew are about who are now fantastic and they are now leading fashion and they are influencing designers, and that's amazing."- Peony Lim
  • "The editors, the stylists and the models are wearing designer clothes right? So to see them wear it their own way is a little more inspiring." -Tommy Ton (Jak and Jil)
  • "There's a lot of creative energy and output that you don't get from print journalism, and I think that's actually changing  things at the level of design."-Kristin Knox (The clothes whisperer

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