It’s a given that fashion bloggers attend
fashion shows and events.
And for a
designer or brand or even a shopping centre, fashion bloggers can be an effective
marketing tool within the industry.
It makes sense that since the online presence of a fashion blogger makes them accessible to a wide audience, a designer would want to utilise blogs for the promotion of a new collection. The designer wants as many people as possible to see their new line. By inviting one blogger who publishes on their blog, images and comments about the show, many other people will see it. They'll have their own experience of the fashion show through the eyes of the blogger.
If the follower likes what they see, they too might choose to comment about the collection and even 'link' their friends to images of their favourite pieces via social media sites such as facebook or twitter. And so the dissemination continues. Before you know it, the designer has doubled it's exposure of its new collection.
However, experiencing a fashion show through the eyes of a blogger is never the same as the true experience itself.
So how do you score an invite to these exclusive fashion events?
What do designers look for in a blogger?
How do the designers choose who makes the list and who doesn't?
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