Tuesday, 4 September 2012

The Business of Blogging




Here is an insight into the business behind blogging by Independent Fashion Bloggers.

Some quotes that jumped out at me from the video and that gives us an idea of the business that is involved behind blogging include:

  • "Have a niche market and stick to that."
  • "The engagement is what the brand wants."
  • "You have to prove yourself [to fashion companies]."
  • "Content is quickly become more important than reach."
  • "Next generation analytics will be focused on the depth of your content."
  • "Blogger to me is a social publisher, not a blog."

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