Fashion Networking

In the business world, building connections is key.  The fashion blogging industry is no different.

As we continue to browse fashion blogs and their location on the web we’ve come to notice that the more successful, well-known blogs are often united on one platform with other fashion blogs.  They still exist separately to one another with their own online personalities but they all share the same online publisher.

These online platforms enable a number of fashion blogs to be accessed from one site.  They also play a significant role in assisting bloggers to increase their exposure, traffic and reputation, which is particularly important in the online fashion world given the overwhelming amount of content available.

Take the blog Garry Pepper Vintage for instance.  The blog is published on FELLT along with various other blogs including K is for Kani, Shine by Three, Tuula, Harper & Harley, Oracle Fox, Studded Hearts and Zanita.  This means that readers who view the blog Tuula via the website FELLT, will also see the latest post by Nicole Warne from Garry Pepper Vintage.

Online Publishing Platform Fellt

It is important to note though that each blog still maintains its own fashion personality The platform merely acts to facilitate interaction and content sharing and encourage growth of both the blogger and their audience. 

Another publishing platform Alphie & Eve is composed of the blogs Tickled Pink, Watermeloncrush, DJ Tigerlilly, Rachinald, Tobruck Ave and Unknown Pleasures.  The platform states that each blogger is “handpicked for their unique style and powerful impact in their niche market…”   The company says that to get your blog out there requires liaising with designers, media and PR companies.  They say this is only possible when a number of high quality blogs combine.

Online Publishing Platform Alphie & Eve

These platforms are fashion networks. A way for bloggers to build connections.

However if this is one contributing factor in establishing an online personality, how do you get your blog to be published on one of these platforms?  How do these online publishing platforms choose certain fashion bloggers to appear as part of their blogging collective?

And what do these publishing platforms add to the blog? How do they contribute to the blog’s status?